Riga, Latvia, is the site for this year's annual festival of kitsch. And while Poland continues to send its most popular groups and singers to the contest, as usual, you will not have heard of the British entrant before. This is because no self-respecting British pop star would be seen dead in a contest that is, in that country, seen as a bit of a joke. In spite of that, 8 million Britons and 100 million square-eyed Europeans will tune in to watch the Song Contest this May.