On 19th May 1999 the USA saw the biggest madness since Lindbergh crossed the Atlantic. " The Phantom Menace" had its opening in over three thousand cinemas across the States. Fans had been queuing for over a month in hot sun and cold rain because the tickets were not sold in advance. The introduction of the film was preceded by hype in the mass media and mass hysteria unseen since the times of Rudolf Valentino. Traders of Star Wars toys were already booking holidays in the Seychelles and ordering new Cadillacs.